Social networking sites has become integral part of life and we can't resist away from it. Social media networking provides user with powerful means of sharing, organizing, and finding content and contacts. Facebook has completely changed the scenario of social media in India and grew its popularity among big or small businesses, celebrities, non profit organizations , government departments and specially the youth. This storm plays a compelling role in influencing behaviors and decision. At present it has become an addiction to our youth.
Facebook
expand its user base grows to 112 Million, 2nd largest in the world and
by 2017 India will over take America and will be largest Facebook user
base country.
Of the 112 Million users in India approx.100 Million users are using the platform through their mobile once in a month. 52 million users access on daily basis and 45 Million user access daily basis through mobile.
Out of total active users of Facebook in India, approximately 75% are male and 25% are female. Few more demographic data on Facebook in India are as
DIGITAL INDIA
| TOTAL POPULATION | ACTIVE INTERNET USER | ACTIVE SOCIAL MEDIA ACCOUNT | MOBILE CONNECTION | ACTIVE MOBILE SOCIAL ACCOUNT |
|---|---|---|---|---|
| 1265 MILLION | 243 MILLION | 118 MILLION | 946 MILLION | 100 MILLION |
AVERAGE TIME SPENT ON MEDIA IN INDIA
| ON INTERNET VIA PERSONAL COMPUTER | ON INTERNET VIA MOBILE PHONE | ON SOCIAL MEDIA BY ANY DEVICE | ON SOCIAL MEDIA BY MOBILE |
|---|---|---|---|
| 5H 04M | 3H 24M | 2H 31M | 1H 58M |
AGE & GENDER DISTRIBUTION OF FACEBOOK USERS IN INDIA
SOCIAL MEDIA USE IN INDIA
| TOTAL ACTIVE SOCIAL MEDIA ACCOUNT | ACTIVE MEDIA ACCOUNT % OF TOTAL POPULATION | ACTIVE MEDIA ACCOUNT ACCESSING VIA MOBILE | ACTIVE MOBILE MEDIA ACCOUNT % OF TOTAL POPULATION |
|---|---|---|---|
| 118 MILLION | 9% | 100 MILLION | 8% |
Another social media platform
Whatsapp is also expanding its base in India in messaging sector and
gaining popularity in all age group
TOTAL 5 TOP INDUSTRIES ON FACEBOOK & TOTAL FANS
| ELECTRONICS | AUTO | FMCG FOOD | BEAUTY | ECOMMERCE |
|---|---|---|---|---|
| 105 023 359 | 83 279 751 | 61 470 854 | 60 983 107 | 56 068 195 |
I am an ardent user of Facebook, I find it hard to believe that at
one point it did not exist. In fact it has become such a part of
people's lives that you can check their life story by just clicking
their page.
"No social media is bad, it depend upon how you use it" Facebook also has its two sides. We will see its both effects in brief
EFFECTS
POSITIVE EFFECT
- Bringing closer our loved ones who are far away from us. Though there are other platforms also but Facebook is a featured packed.
- It allows people an alternative way to get a social feed who otherwise might not socialize due to excessive busyness or avoid face to face interaction.
- Opportunity to create new connections. Also network can be created on common interest where one can get the latest updates of friends and express their views . Live conversation also possible.
- Lots of useful resources and information are shared via links in a post.
NEGATIVE EFFECT
- Connecting with those you don't really need to.
- Less face to face interaction.
- Loss of privacy
- Some times keeping your status updated may be harmful as other people are also bullying at you.
- Ruined relationship.
- Cyber bullying. Cyber crimes are increasing in India and main offender or victims are youth.
- Potential to be addicted and refraining from must to do jobs.
- Excessive use of internet via any medium may lead to sleep disorder, stress and depression and youth are more prone to it.
As per ASSOCHAM report nearly 25% of 13 years old, 22% of11 years old and 15% of 10 years old children are on Facebook. While 5 to 10% of 8 and 9 years old are active on the site.
Also more than 80% of parents know that their children are active on Facebook.
From data and information it is evident that our youth accounts for a lion share of Facebook users and it will increases in near future also.They spent at an average of 3 Hours on daily basis. Age group 19 to 35 years are supposed to be the matured one, but juvenile group,13 to18 years are very susceptible and may fall prey to any odd. Parents must be very vigil and instead of hoodwink the site rule to create a Facebook account for their children they should appraise them with negative aspect of Facebook.
Give your comment on how youth are getting affected by Facebook.
Give your comment on how youth are getting affected by Facebook.
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